During my time at The Zettler Group, I refactored their entire codebase and built an
internal API using Laravel to centralize data across multiple brand sites.
I modernized their website UI/UX and developed a modular WordPress plugin that significantly accelerated
development time by enabling shared components across regions.
On the backend, I implemented Memurai (Redis) caching and configured WP
Cache to establish a double-layered cache system-improving site performance and reliability
for users.
I also migrated all company websites from on-premise servers to the cloud, documenting every step for
maintainability and handoff.
Beyond technical work, I collaborated across departments to identify workflow pain points and designed
an internal tools portal-enabling teams to access automated micro-utilities that improved daily
operations.
AZ Displays - Revised Homepage Mockup
10+Sites Delivered
10+Databases Refactored
10+Automations
~99User Experience improvements
Performance Before/After
KEY RESPONSIBILITIES
Refactored + modularized legacy WordPress/PHP for maintainability and reuse.
Built CUSTOM APIS & LARAVEL backends for data, analytics, and product ops.
AUTOMATED SSL, CACHING, & COMPETITOR DATA TASKS to reduce manual work.
MIGRATED & MANAGED SITES to AZURE, optimizing uptime & deployments.
COLLABORATED CROSS-FUNCTIONALLY to align branding, SEO, and performance goals.
Major Projects & Impacts
Website Modernization
Modular Framework
Converted redundant templates into shared components (Header/Body/Footer/Table).
Reduced Demployment Time ~40% Via Reuse + Cleaner Architecture.
Aligned Styles & Scripts Across Regional Sites.
P.I.M. Dashboard
Internal Data Workflows
Built WordPress Admin Tools With DataTables + PHPSpreadSheet.
